smartmicro ramps up Operations in North America with the Launch of smartmicro US
smartmicro, a global leader in advanced radar sensor technology for Traffic Management and Automotive applications, announces the start of operation of its own subsidiary in North America. The new company, named smartmicro US, is based in Lake Mary, Florida. This strategic move marks a significant milestone in smartmicro's ongoing commitment to extending its global presence and providing top-tier service to customers in North and South America.
smartmicro US was established in May and started operations on 1 October 2023, offering a broad range of smartmicro products. With the establishment of this subsidiary, customers in America can benefit from a local warehouse stocked with inventory, streamlined order processing, and efficient shipment handling. Moreover, smartmicro US is strategically positioned to enhance its offerings through localized manufacturing and sourcing, a testament to our commitment to providing tailored solutions that meet the unique demands of the American markets.
Founded in 1997 in Germany, smartmicro designs, develops, and manufactures radar sensors for traffic management and automotive applications. Their technology has been renowned worldwide for high accuracy and precision, increasing road safety all around the globe. For almost 16 years, smartmicro has been a go-to provider of traffic radars, with over 150,000 sensors deployed worldwide.
"The decision to launch smartmicro US is a direct response to the needs of our customers. Unparalleled customer support is one of the values the smartmicro team has stood by for many years. Opening an operation in the US and growing the local team in Florida is the best way to provide our partners with the highest level of service." - said Ralph Mende, the CEO of smartmicro. To launch the subsidiary in Lake Mary, smartmicro has hired a dedicated crew based in Florida.
"Our US-based location will improve customer service, reducing traditional lead times from weeks to days. With a trained onsite staff dedicated to customer support and improved supply chain times, we are poised to offer an unmatched level of service and quick turnaround." - expressed David Gray, appointed as smartmicro US General Manager.
As of October 2023, smartmicro US is the primary point of contact for all traffic management customers and partners based in the USA and Canada. The warehouse is fully stocked and operational, and ready to process the orders.
smartmicro US is the third entity of smartmicro, as earlier this year, the company launched a UK-based subsidiary, smartmicro UK. Initially focused on established traffic management products, the US subsidiary plans to expand its portfolio to cater to diverse market needs in the coming years.
The whole smartmicro team is excited about this significant step forward and looks forward to further offering its North American customers unparalleled dedication and excellence.